Our Mission

"To be the leading Italian company in car and van rental and travel services, with the ability to provide a service always characterised by strong personalisation, widespread availability, and a continuously extended choice of packages. . To win and consolidate a premium position, by affirming the Italian style, which we understand as the capacity for continuously innovatingand taking the time to place value on people, be they our employees or our customers."

Our company units

For more than 60 years the Maggiore Group has been operating as the most important fully Italian-capitalised operator in domestic car rentals, a leader in the retail segment and in van rentals as well via the AmicoBlu brand. The competitive advantages of our company lie in greater flexibility and in the extensive range and completeness of the vehicle rental services we offer. Our in-depth knowledge of Italy means that we can optimise product modulation and delivery taking account of the different characteristics of each Italian region.
Additionally, Maggiore Rent is the licensee for the National and Alamo brands throughout Italy.

Company divisions
Maggiore Rent: short and medium term car rentals
AmicoBlu: commercial vehicle rentals
UsatoBlu: used vehicle sales

Maggiore Rent: short and medium term car rentals. Maggiore Rent is the Italian leader in short and medium term car and commercial vehicle rentals. In more than 60 years of activity, Maggiore has developed continuously expanding network throughout Italy with more than 180 rental offices in over 100 cities and a fleet of over 18,000 vehicles. And with our international partners National Car Rental and Alamo Rent a Car, Maggiore has a worldwide presence in 90 countries, countries with more than 8,800 rental offices in the most important cities and airports.

AmicoBlu: commercial vehicle rentals
Maggiore is not only car rentals, but via the AmicoBlu brand is also a leader in van rentals, of which we have a 35% market share. More than 2,000 vans including a choice of the newest Fiat and Iveco models, and the guarantee of a reliable driving experience. AmicoBlu is available via the extensive networkof Maggiore offices throughout Italy, with rental packages that can be adapted to meet every need. And to offer a truly specialised service, AmicoBlu vans are available from our Maggiore Truck Centres distributed throughout Italy, open 7 days a week with extended opening hours, and making it possible to pick up a vehicle during the night. For more information visit amicoblu.it.

Usato Blu: used vehicle sales
With Maggiore Usato Blu, rental car quality is also available for purchase: a vast fleet of vehicles that have been handled with extreme care. Maggiore Usato Blu always ensures the availability of the most recent models by the leading makers, with a 1-year guarantee and a part-exchange option.Automated data logging for all movements of our vehicles means that their history is completely traceable, enabling Maggiore Usato Blu to guarantee fully certified mileage. Customers can visit our Usato Blu CentresCentres in Rome and Milan to view and test the models that interest them the most. For more information visit maggioreusatoblu.it

Our Network

In more than 60 years of activity, Maggiore has developed a continuously expanding network throughout Italy with more than 180 rental offices in over 100 cities and a fleet of over 18.000 vehicles.
And with our international partners National Car Rental e Alamo Rent a Car, Maggiore has a worldwide presence in 90 countries with more than 8,800 rental offices in the most important cities, airports, and railway stations.

Maggiore for Art

Maggiore is driven by a passion for Italian and international art.
The commitment of our Group consists of sponsoring cultural events, safeguarding national treasures, and providing technical support for art and cultural festivals.

Some examples of the deep love for beautiful things that Maggiore has always cultivated are the restoration of the Medusa by Caravaggio - on exhibition at the Uffizi in Florence - the "Art Days" promoted by the Ministry of Heritage and Culture, and special exhibitions of Giotto, Picasso, Matisse and Van Gogh.

Inside our company...

In a logic of team building, for a long time Maggiore has been taking a fundamentally important path of "experiential training"which we are continuing to take it forward, to give the life inside our company deeper roots by sharing emotions, personalities, and perceptions, facilitating socialisation, and acquiring a brand identity that is so strong that it isn't only something we're proud of, but that can also be favourably perceived by outsiders.

We recently inaugurated a dining room named "Flavours. . . and more" conceived completely on a vintage theme: a corporate dining lounge that is psychologically and visually completely different from our workspaces.

Run by a top Italian chef, the restaurant offers new menus every day featuring exceptionally high quality international cuisine. Beside the restaurant there's a TV room where all of our staff can enjoy total relaxation watching Sky, movies, reading the papers, or playing games. Our "Blu Time" happy hour is an unmissable weekly event: an opportunity to have fun and to meet informally with co-workers. The "Blu Time" event also includes sporting activities like soccer and table tennis as well as treasure hunts, competitions, shows, and painting exhibitions. It's an oasis of fun things to do, designed by Maggiore for the enjoyment of our employees.

The Maggiore Convention 2001 was concluded with great success based on the concept "a home is a home", which particularly focused on people this year. The huge white cube was the protagonist of the meeting as an image representing the protective place in which everyone must be very comfortable: at home, just as at work, at work, just as at home. The alluring results for 2010 and the new major corporate plans were presented during the day whereas in the evening a great party took place in the gorgeous setting of Spazio '900 of Rome-EUR to which over a thousand people attended, amongst collaborators of the Group and their families. The evening was opened by the international group Modulo Project which gave an innovative and original show that enable their members to rely solely on their bodies to express themselves thereby adapting all expressive forms of music, from house to video dance. After the dance, "Feeding the Fish" took the stage, a small firm specialised in creating and portraying exiting high-level juggling shows. The performance by Dolcenera followed thereafter which literately captivated everyone's attention. A young modern artist whose warm and powerful voice sang the most famous songs, arousing great emotions. After midnight, DJ Brando performed until dawn with music from the 90s and house music for an unforgettable day.

All our sporting activities are continuing unabated at Maggiore Fitness. In addition to the historic Maggiore Sports Club road race team, which is already a member of FIDAL (the Athletics Federation), since 1992 our high-performance seven-a-side soccer team has been continuously organising or taking part in important events (such as the Mercedes Tournament and the Jaguar Tournament, which we won in 2005). Now there's a lot of activity around our beach volleyball team, which is organising an exciting mixed inter-company tournament for August. Some of the team members have already started training!


Pictured: co-workers Gemma Iuliano, Sergio Trevisan, Francesca Mariani, and Simone Carrozzo.